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Store Hours
Monday, Tuesday, Wednesday, Friday: 10:00 am - 6:00 pm;
Thursday: 10:00 am - 8:00 pm; Saturday: 9:30 am - 5:00 pm; Sunday: call for hours

40 Main St. Madison, NJ 07940
973-822-1057

Starting Line Sports is north Jersey’s headquarters for the beginning and experienced runner, swimmer, triathlete and fitness enthusiast looking for the latest in innovative, cutting-edge footwear, apparel and accessories. We take pride in identifying and researching smaller, niche companies that produce top quality products for our endurance and fitness athletes as an alternative to the mainstream brands. It’s our goal to recommend and fit you for the proper footwear, apparel and accessories to meet your training and competitive needs.

Starting Line Sports, its owners & staff support local schools, athletic teams, clubs and civic organizations through charitable donations, sponsorship, coaching & other volunteer activities.

We feature:

  • Running, trail, walking and cross-training shoes
  • Racing flats, track and cross-country racing shoes
  • Running, cycling, triathlon and fitness apparel and accessories
  • Swimwear, swim accessories and triathlon wetsuits
  • Watches, running/cycling/swim computers and heart-rate monitors
  • Books and training logs
  • Sports energy and nutrition
  • Injury prevention and treatment

ALTRA
TORIN

AQUA SPHERE®
KAIMAN EXO

FINIS®
AGILITY PADDLES

GARMIN
FORERUNNER® 10

GARMIN
FORERUNNER® 225

GARMIN
FORERUNNER® 920XT

GARMIN SWIM™

HOKA ONE ONE®
CLIFTON

ICEBUG®
Acceleritas4 RB9X

INOV-8
X-TALON™ 212

ON
CLOUDSURFER

PEARL IZUMI®
E:MOTION ROAD N2 V2

These are just some of the brands that we carry. If you don’t see what you’re looking for, just ask!

Contact us