TRIATHLON RUNNING SWIMMING FITNESS

40 Main St., Madison, NJ 07940 | 973-822-1057

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Store Hours
Monday, Tuesday, Wednesday, Friday: 10:00 am - 6:00 pm;
Thursday: 10:00 am - 8:00 pm; Saturday: 9:30 am - 5:00 pm; Sunday: call for hours

40 Main St. Madison, NJ 07940
973-822-1057

Starting Line Sports is north Jersey’s headquarters for the beginning and experienced runner, swimmer, triathlete and fitness enthusiast looking for the latest in innovative, cutting-edge footwear, apparel and accessories. We take pride in identifying and researching smaller, niche companies that produce top quality products for our endurance and fitness athletes as an alternative to the mainstream brands. It’s our goal to recommend and fit you for the proper footwear, apparel and accessories to meet your training and competitive needs.

Starting Line Sports, its owners & staff support local schools, athletic teams, clubs and civic organizations through charitable donations, sponsorship, coaching & other volunteer activities.

We feature:

  • Running, trail, walking and cross-training shoes
  • Racing flats, track and cross-country racing shoes
  • Running, cycling, triathlon and fitness apparel and accessories
  • Swimwear, swim accessories and triathlon wetsuits
  • Watches, running/cycling/swim computers and heart-rate monitors
  • Books and training logs
  • Sports energy and nutrition
  • Injury prevention and treatment
SLS is New Jersey’s first USA Triathlon-Certified Multisport Retailer.
Road ID
We recommend RoadID.

We have two group runs every week

Thursday at 6:30 pm and Saturday at 7:30 am.
(The Saturday Run Series is a joint venture of Starting Line Sports, Hollenbach Family Chiropractic and the Mayor’s Wellness Campaign.)

We meet at the store at 40 Main St. in Madison, NJ a few minutes beforehand.

Runners can choose between our 3- and 6-mile loops.

ALL abilities are welcome.

There’s no cost to join, and no membership required. Just show up and run!

ALTRA
TORIN

AQUA SPHERE®
KAIMAN EXO

FINIS®
AGILITY PADDLES

GARMIN
FORERUNNER® 25

GARMIN
FORERUNNER® 235

GARMIN
FORERUNNER® 735XT

GARMIN
FORERUNNER® 920XT

GARMIN SWIM™

HOKA ONE ONE®
INFINITE

ICEBUG®
Acceleritas4 RB9X

INOV-8
X-TALON™ 212

MICHAEL PHELPS™
XCEED™ GOGGLE

ON
CLOUDSURFER

PEARL IZUMI®
EM ROAD N2 V3

PEARL IZUMI®
EM TRAIL N2 V2

PEARL IZUMI®
EM TRI N2 V2

POLAR®
A300

SAUCONY®
ZEALOT ISO

These are just some of the brands we carry. If you don’t see what you’re looking for, just ask!

Bob holding a stack of shoes
Stop in and say hi; my name is Bob.

Contact us