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About Us
Starting Line Sports is north Jersey's headquarters for the beginning and experienced runner, swimmer, triathlete and fitness enthusiast looking for the latest in innovative, cutting-edge footwear, apparel and accessories. We take pride in identifying and researching smaller, niche companies that produce top quality products for our endurance and fitness athletes as an alternative to the mainstream brands.  At Starting Line Sports it is our goal to recommend and fit you for the proper footwear, apparel and accessories to meet your training and competitive needs. Starting Line Sports is New Jersey's first USA Triathlon Certified Multisport Retailer.

We feature:
Running, trail, walking and cross-training shoes
Racing flats, track and cross-country racing shoes
Running, cycling, triathlon and fitness apparel and accessories
Swimwear, swim accessories and triathlon wetsuits
Watches, running/cycling/swim computers and heart rate monitors
Books and training logs
Sports energy and nutrition
Injury prevention and treatment.

Community Involvement
Starting Line Sports, its owners and staff support the local schools, athletic teams, clubs and civic organizations through charitable donations, sponsorship, coaching and other volunteer activities, race organization and sponsorship.

40 Main St.
Madison, NJ 07940


Store Hours
Mon. Tues. Wed. Fri.
10:00 - 6:00
Thurs. 10:00 - 8:00
Sat. 9:30 - 5:00
Sun. Call for Hours

Thursday Evening Group Run
3-6 Mile Loop
Runners of All Ability Welcome
6:30 pm

Meet at Store

Saturday Morning Group Run
3-6 Mile Loop
Runners of All Ability Welcome
7:30 am
Meet at Store